Search Engine Optimization – or SEO for short. Discover with us how this acronym holds the key to the success of a website… which could be yours!
The first term associated with the world of the web and digital. Over time, Google has almost become synonymous with the Internet—especially in Italy. Globally, it is one of the most used search engines.
Thanks to search engine optimization techniques (or SEO, for short!), it’s possible to improve a website’s ranking on search engines. Consequently, the volume of “organic” traffic benefits, meaning the traffic that is “spontaneously” generated by users searching for relevant results on Google.
Why worry about SEO? It’s simple: when a topic is searched on Google, users don’t always check the results from pages beyond the first one. The chances of moving from page to page drop exponentially with each new screen. The results higher up in the SERP (Search Engine Results Page) have a higher chance of being seen—and clicked!
In SEO, optimization involves:
- Website structure and URLs
- Accessibility of information by search engines
- Source code
- Links
- Images
- Content (so-called copywriting)
- And so on!
Google is now an established reality from a strategic standpoint, equipped with new and continuously evolving tools. Listening to and verifying the correctness of objectives, as well as monitoring the performance of digital activities, can truly be the key to the success of your website…
Optimize online presence through SEO
“Google’s online visibility projects, as well as those of other search engines, are SEO and SEM (Search Engine Marketing) activities, through which businesses have the opportunity to be found by users interested in their products and services.”
[We’ll talk about SEM soon in a second post, so… stay tuned!]
“Data Analysis has become equally essential from a strategic standpoint. It is possible to track a user’s navigation path within a website, the time spent on a site, the transitions from one page to another, and many other valuable data points useful for monitoring and verifying digital activities.
The analysis and management of strategic activities provide a real opportunity to create value at every step—whether you’re aiming to generate awareness, build brand consideration, acquire new customers, or retain existing ones. This will also help identify new strategic and corrective opportunities, enabling the implementation of more effective activities and improving results.
To make your website truly effective, keep following us—or contact us for more information!”
