After a testing phase in Ireland and an initial launch in the United States, the Facebook Stories feature has also arrived in Italy.

This new feature follows the logic of Instagram Stories, which in turn was inspired by Snapchat: the goal is to share moments from your day by posting photos and videos that disappear after 24 hours and do not appear on your profile, unless you choose to make them visible there as well.

To implement Stories, Zuckerberg‘s team has equipped the mobile app with a new camera feature that allows users to add filters, frames, and interactive effects to their multimedia content, which can be applied at the moment of capturing photos and recording videos.

Stories seem to be the final stage of several features that were recently added to Messenger, such as when the camera button was highlighted (making it possible to take photos and videos before opening a chat with a friend) and the addition of contextual filters.

Facebook Live videos can be crucial for a lead generation marketing campaign for your business, meaning they help generate a list of potential customers interested in the products or services you offer. How?

• Broadcasting live teasers for the launch of a new product;
• Showing the unboxing and usage method of a product;
• Having experts from your business answer live user questions;
• Attracting new users through a contest.

The timing of the live broadcast must be carefully planned: the goal is to reach the largest possible audience.