There are different ways to close for the summer: summer business is the secret to kickstarting the entire work season with an extra boost. Taking advantage of and creating new opportunities, knowing how to reorganize to be ready to take off again—here are some tips on how to make the most of the end of the summer months to position your business at the top!
Putting everything aside and only starting to face problems in late September can be a strong temptation, but let’s be honest—it’s not very effective. Preparing the ground for a successful post-holiday return is undoubtedly the smartest move. Here are some tips to stay one step ahead:
First of all, the end of the summer period is ideal for making a list of the most important tasks to do. After giving yourself a period to detox from daily stress, tackling deadlines on paper helps put them into perspective and make them more manageable. An effective prioritization plan will be a lifesaver when you’re overwhelmed with work!
Speaking of planning… do you have an updated marketing plan? Now is the time to review your sales strategy and, if necessary, plan for medium- to long-term improvements!
An example? The numbers speak for themselves: the current market is moving online—not just in the summer!—and an effective website can no longer just be a storefront for a real-world business, but must also provide continuous decision-making support for customers. The pre-purchase information phase primarily takes place online, and the purchase itself is increasingly made through digital devices. So… do you have an up-to-date website? Is your portal simple, clear, and user-friendly? Are the contents updated? These are the best guidelines for a summer business!
At the same time, social media presence is now essential. From Instagram to Twitter, from Facebook to Houzz, having a following on social platforms is an irreplaceable way to drive traffic to your website and increase visibility and sales opportunities! Even in the summer, staying on top of an updated summer business plan helps sow the seeds for the months ahead…
Of course, a website and social media are nothing without the right content. Your offer must be clear and exciting, but it must also be communicated in the right way. Building an online reputation and increasing engagement with your customers are key goals. Increasing touchpoints, offering more complementary deals, and involving customers daily are excellent starting points!
In short: what better time to think of new ideas, improve your offerings, and propose out-of-the-box solutions? Sun, sea, and relaxation are the perfect mix to clear your mind and unleash your creative spirit—the best ideas often come when you least expect them! And to bring your ideas to life… just contact us!
