He has Anglo-Italian origins and is a blend of passion and simplicity; we’re talking about Jack Savoretti. La Repubblica describes him as “a rocker who loves soul, a melodic songwriter who knows the blues, a pop artist who loves adventure.” Since March, we have had the opportunity to participate in the creation and management of the contest promoting his Italian Summer Tour 2016 (for dates and information, visit www.concerto.net), in collaboration with Concerto Srl.
Creating a contest represents a great opportunity for singers, artists, and even companies, as it results in greater visibility on social media. For those who don’t know, in short, it is a small competition that involves users of one or more social media pages, such as Twitter, Facebook, Instagram, etc., with its own rules to follow and, of course, an attractive prize. On our Facebook page, we talked about how to create a successful contest, and the #WrittenInScars contest is the best example we can offer! In particular, because it represents the result of a targeted study of the objectives we set together with the agency, as well as specific planning of each post on the artist’s Facebook page. We developed the editorial plan for the contest in advance, creating the various graphics for each publication. Keeping in mind the primary goal of promoting the tour, we repeatedly included the different dates within the posts with links to ticket purchases. Additionally, we included non-competitive covers, giving visibility to other artists Jack wanted to involve, as he always does on stage, such as Jaselli, Violetta Zironi, and many others to discover! We then created a landing page, a dedicated page on the Concerto Srl website, with the contest rules. If you want to participate, visit www.concerto.net/regolamento!
We thank Concerto Srl for reaching out to us and collaborating on the creation of the #WrittenInScars contest from April 4 to May 1, 2016. Stay tuned to learn about the latest news, discover the winners, and, why not, participate in the contest!
