The web wouldn’t be the same without Zuckerberg, and the reason is evident every day. With Facebook, he revolutionized the world of social networks, involving a third of the world’s population. Today, he has also managed to conquer mobile browsing by developing and acquiring various applications.
Among the numerous apps for the business world, Facebook offers Facebook at Work, Facebook Pages Manager, created for social media managers, and Ads Manager for advertisements. There are also a series of apps to personalize the experience within Facebook: Stickered for Messenger and Origami Live. Finally, we cannot forget F8, the official app of the Facebook Developer Conference, an annual event held in San Francisco. During this event in April, new tools announced by David Marcus, vice president of Facebook’s messaging service, will be presented. Among these tools, what will capture our attention, as well as that of brands and publishers, is the opportunity to create ads directly within Messenger.
Why did Zuckerberg decide to invest in this app? Because he understood its potential from the beginning: “Messaging is one of the few things that people do more than social networking.” Indeed, Messenger is the second most downloaded app in the USA, with over 800 million users.
The app not only allows you to write to friends, colleagues, and relatives anywhere and at any time, but it also has several features that make it an indispensable tool. With Messenger, you can make payments, book a ride, contact the customer service “M,” and share Spotify playlists. Additionally, it hides games within it: if you have installed the latest app update, try sending a friend the basketball emoji and click on the icon!
With the upcoming Ads campaign feature, numerous advertisers could reach a very high number of users, creating a new relationship with their customers and experimenting with alternative creative ways of communication. Not to mention the wealth of information they could have available for each user. There are certainly doubts and discussions about privacy and how business and monetization will be managed, topics that will be addressed in the days following Facebook’s annual conference. Zuckerberg’s intention remains to concentrate business opportunities, services, and content in a single app.
If this isn’t the revolution of Facebook Messenger, what do you call it?
