Users are tired of being bombarded with advertisements, how do we know this?
Because, if it weren’t the case, the use of Ad Blocker extensions wouldn’t be increasing month by month.
According to an analysis by Global Web Index, condotta sugli utenti nel 2015, conducted on users in 2015, the adoption of services capable of blocking ads during browsing grew quarter by quarter; in particular, the biggest peak was in the last period of the year, when Ad blocking services went from being adopted by 28% to 38% of internet surfers.
The most active in blocking ads? None other than young people aged 16 to 24; digital natives, those who grew up surrounded by technology and are able to find solutions to any problem on the internet.
Publishers and advertisers are looking for methods to still get their messages across. According to Google, it all comes down to understanding why users block the ads that appear.
After all, some ads are really annoying and intrusive, appearing suddenly, hiding the X that allows them to be closed, and denying other options besides clicking on the link to the advertiser’s site; all this pushes a user to find solutions that block any type of advertising content.
To circumvent this problem and discourage the use of Ad blockers, some browsers choose not to track users and to maintain standard advertising spaces.
