Finally, the long-awaited seventh chapter of the Star Wars saga has been released in Italian theaters, but on social media, the Star Wars Mania has been with us for some time.
Many major brands have leveraged this event for their advertising strategies, in a more or less ironic way, thus reaching millions of fans in Italy and around the world.
After Adele and the countless posts about the very sad “Hello,” in these weeks of anxiety, social networks have helped make the wait more pleasant and fun.
We have selected for you the best posts found on social media, belonging to well-known brands that have cleverly taken advantage of the occasion. Let’s start with Instagram, where Rosso Antico Aperitivo gave us a great tip: “Aperitif is a great way to pass the time. If that’s not enough, use the Force.”
Irony is the ingredient that cannot be missed, and L’Oréal knows this well. Instead of the usual model with smooth and shiny hair, Chewbacca appeared, looking better than ever.
Spotify also made its presence felt, associating each profile with one of the saga’s protagonists.
Among the most unexpected brands that used this strategy, we find Bper,which tells us “A long time ago, in a branch far, far away…,” thus breaking away from the formal and set standards typical of a bank.
The list of the best is still long; a fine example? DMax, the TV channel, delights us with a mockery of one of its programs.
From Pavesi, with the slogan “The Force has awakened… and will surely want breakfast!” to Leerdammer with “The big day has finally arrived. You don’t want to fight the dark side on an empty stomach, do you?” to Fini, even the major food companies do not miss the opportunity to advertise their products through Star Wars-related irony.
Last but not least, there couldn’t be a lack of irony about family relationships:
The world of social media is infinite, like the Star Wars galaxy. Unfortunately, I have come across some not very funny and unpleasant spoiler posts, which are making my wait even more anxious.
