Ideas for good digital marketing under the tree? The first Christmas-themed banners are already appearing on social media… Have you started developing a strategy to make your product competitive for the holiday season? …And if the answer is yes, do you also know the right moment to target your audience or how to optimize your budget? Let’s find out together!
User-generated content offers great ideas for building an effective Christmas business strategy; you just need to know how to listen to it. Among the many themed photos, videos, and promotions, the world’s biggest companies have already started to take action. RadiumOne, a San Francisco-based company specializing in acquiring data from user shares, has identified three ideal moments to plan a successful Christmas digital marketing campaign:
● 18 – 19 november
● 3 – 4 december
● 18 – 19 december
So, what’s needed is one thing… timing! The ability to satisfy users allows us to achieve good results regardless of our brand’s notoriety. However, having the right tools to create shareable content is crucial if we want to harness the power of the web—especially when this doesn’t require a large budget!
A brand’s fortune also depends on social media: the proper use of social accounts is key to achieving concrete goals, which calls for creating a targeted digital marketing strategy for the event. A complete digital strategy also includes optimizing content on your website: our visibility on the internet depends on our search engine ranking, which translates into creating timely content with the right keywords!
Adding a Christmas touch to your website can influence a consumer’s purchasing decision… but to make your business truly competitive, be sure to structure your digital marketing plan in advance—and hurry, Christmas is just around the corner!
(If you need a hand… contact us at Luna!)
