The holidays are just around the corner, and being unprepared when it comes to social media marketing would be a real risk. Here are a few tips to reach both potential and existing customers more easily!

During the Christmas season, social platforms serve as a prime showcase for any marketing strategy, and it’s crucial to come up with new ideas to reach skeptical or undecided consumers, especially during the hectic holiday period.

To be truly competitive during the holidays, it’s essential that the online shopping experience is as simple and intuitive as possible. During Christmas, when the flow of purchases becomes frantic, it’s even more important than at other times of the year to respond effectively to consumers, who will expect the best and want it quickly.

Therefore, it’s important to work on two fronts… which we will analyze in two parts! The first is to streamline the shopping experience, making it as seamless as possible. An added value can be ensuring that the entire shopping process is mobile-friendly: mobile shopping is a growing trend, and more and more users are using their smartphones as a window to the world, making it essential to optimize your website and e-commerce platforms for mobile.

To make the holiday season a success for your brand, the online shopping experience must be as easy and intuitive as possible. According to a Forrester study, 55% of online consumers say they are likely to abandon their order if they don’t find immediate answers to their questions.

With the evolution of social media marketing, it’s essential to stay up to date with how you communicate your brand. Social tools are undoubtedly the most effective way to engage with customers. Creating a truly effective social media marketing strategy is possible—and it could give you and your business maximum visibility with minimal effort!

Stay tuned for part two... and for more information on how to optimize your social media marketing, don’t hesitate to contact us!