Why worry about social media marketing during the holidays? Because convincing a consumer to choose us during the peak of competition can’t be left to chance…

…and knowing how to leverage social media, you can secure a crucial virtual showcase for your brand. Let’s see how!

The first action point – which we discussed in our last post – is optimizing online shopping for simplicity and ease of use. The second area of focus is targeting the most passionate customers of your product: the goal is to turn every customer into a brand promoter by offering content that is inherently shareable on social media. People are more likely to buy something when recommended by family, friends, or trusted individuals: having a loyal group of followers during the holiday season could be the differentiator that makes all the difference!

Video and live streaming are potential ways to give your brand the right social media marketing touch. These content formats are ideal for sharing, making it more likely that those who view them will become brand advocates. Whatever you do, aim to focus on what users perceive as the most authentic and real: a video will be successful if it conveys the “holiday” perspective that the brand wants to deliver! Social tools can be the added value for any company looking to connect with its consumers through social media marketing.

Lastly, more than at any other time of the year, customer service must be impeccable during the holiday season. According to the 2015 Microsoft Global State of Multichannel Customer Service report, 97% of consumers consider it important during the purchase process, and 62% have stopped buying from a brand due to poor customer service. During Christmas, when purchases are often emotionally charged, it’s essential that no customer feels neglected.

Social media is by far the most effective tool for assisting customers in real-time. These insights are just a starting point for creating an effective social media marketing strategy for the upcoming holiday season, but true success will depend on how well you plan for your audience and how creatively you approach the theme.

If you need more information or want to ensure your brand has the best social presence… feel free to contact us at Luna!