As we already know, in an advertisement, what most catches a potential consumer’s attention are colors and images. What may not be known, however, is that for each type of advertisement and business, some colors are more effective than others.

The study of the right concept and the most suitable content to include may prove useless if not accompanied by coherent and well-chosen images that can reach the desired target.

The first step is to choose graphics that attract the attention of the desired subjects and can be correctly interpreted without misunderstandings or distortions.

But what is even more important is the choice of color, a tool capable of amplifying emotions and arousing curiosity; color can influence the behavior of target subjects and is considered a determining factor in purchasing decisions by 85% of consumers. So, how can you choose the exact tones to ensure the message is not wasted? Each color is often attributed a meaning, so each business, depending on the goal it wants to achieve, has one that is more suitable:

# White

If you want to convey calm, purity, cleanliness, simplicity, and well-being, white is the color that best conveys these messages.

# Orange

Positive energy and joy, perfect for messages of enthusiasm and, especially in autumn and winter, to convey warmth.

# Pink

Can convey comfort and relaxation, but also be very stimulating as it is a very fashionable color.

# Purple

Always associated with prestige and nobility, perfect for luxury products.

# Gold

If the focus of the message is to enhance an item, gold has the ability to make something ordinary extraordinary.