Creating a blog to shape your business, increase your visibility, and boost your brand awareness is an excellent solution, but to be effective, your content must be seen by your target audience.

How can you increase visits to your blog? By incorporating coherent and high-quality images.

Images not only enrich the space but also give a visual identity to the blog and create balance, encouraging the audience to continue reading. Here’s how to use them effectively to increase traffic to your blog:

# Optimize SEO

Ensure that images are well integrated with other content, naming them following the same criteria used for choosing URLs and tags, so they can be well-positioned and become a means through which readers reach your blog.

# Use Buttons

Thanks to social media connections, such as the Pinterest button, it becomes very easy for readers to share your visual content and spread your blog among their contacts; therefore, it’s important to install the right buttons.

# Create a Pinterest Board

Pinterest is the social network with the most graphic content, as it is almost exclusively based on it; therefore, it is the right channel to convey the images you include in your blog.

By making the right connections to articles, users can reach them whenever they click on the image; it is therefore good that it is attractive and anticipates the content, so they are invited and encouraged to click on it.

To summarize, images are an excellent tool to drive the audience to your blog because our brain acquires much more information through the visual channel: articles containing graphic content are viewed 94% more than purely textual ones.