Writing a well-crafted text suitable for a blog publication is not particularly difficult, but when SEO and the need to position a site come into play, the situation changes.

A few simple adjustments can transform a good text into one capable of achieving noticeable results, retaining readers, and driving traffic to the site.

Here are the details you should focus on when writing a text:

# Subject. Everything starts with the one who performs the action. Impersonal sentences distance the reader from the writer, preventing the creation of a connection.

# Double Negation. Double negation complicates the decoding of any concept, wasting time and often causing the reader to lose the thread of the discourse.

# Adverbs. Use sparingly, only if strictly necessary; they lengthen and weigh down the text, making it less fluid.

# Reference Links. To avoid delving into an interesting but not strictly related topic, the use of reference links is an effective solution, not to mention that it also improves the quality of the content.

# Punctuation. Often exclamation points, quotation marks, and parentheses are used more for pleasure than necessity; it’s better to avoid inserting punctuation unless strictly required by the rules of the language.

# Rhythm. The text should have a good rhythm, without imposing that it must consist of short or long sentences. The important thing is that they are well-paced, especially with the skillful use of punctuation.

# Bullet Points. They can be very useful for organizing and clarifying some concepts, but they only work if they truly improve readability.

# Ease of Reading. The Italian language has coined terms so lofty that they are abstruse; simplifying does not mean making a text less good, it simply makes it easier to understand, without interruptions or doubts about the meaning.