Facebook is a great channel to convey your company’s story and expertise and to increase your target audience; having an effective Facebook page will allow you to make the most of it.

Creating a business Facebook page is not so straightforward, especially for those who do not deal with social media daily. Here are some tips for creating an effective one:

# Choose a Category

To use specific features, Facebook requires you to choose a category from those offered; depending on the type of business, you can choose from:

• Local Business or Place; Designed for localized activities with a fixed address where customers can visit. Through this category, users can check in at the business but cannot leave reviews.
• Company, Organization, or Institution; This category also allows users to check in but does not allow reviews. It is ideal for activities not tied to a single location.
• Product or Service: If your business is more identified with the product you sell rather than your location, this is the right category.
• Artist, Band, or Public Figure: If your goal is to promote yourself and your activity, this is the most useful category.
• Entertainment: This category does not require an address and is suitable for sports, movies, or books.
• Cause or Community: This category is chosen exclusively when none of the previous ones apply.

# Add Business Details

Information is very important, so it’s good to fill in all the required fields, add a description, website, profile picture, and the audience you want to target.

The cover image should also be chosen carefully, as it is the first visible content you can use to best represent your activity.

If, once the page is created, you prefer it not to be visible until you consider it complete and ready to be viewed, just change the page visibility settings.

Among other settings you can choose and modify whenever you want are:

• Publishing Attribution allows you to decide whether to publish in your name or the page’s name.
• Notifications; choose what notifications you want to receive, such as who likes or comments.
• Page Roles; assign different roles to people.

# Add a “Call to Action” Button

Next to the “Like” button, you can choose to add a call-to-action button, which, depending on the type of activity and goals you have set, can be: “book now,” “contact us,” “use app,” “play,” “sign up,” or “watch video.” Each of these actions can be linked to a part of the website.

# Post Updates

Before promoting the page or making it visible, publish some content so that users who visit can better understand what it is about. Depending on the type of messages you want to convey, you can use the content you deem most suitable, such as photos, links, videos, and texts.

To get a clearer idea of the information to include and how to manage it, it is advisable to look at the pages of your direct competitors to get a better idea of what works and what doesn’t.

At this point, your page is complete.