The digital world is constantly evolving: it’s challenging to keep up with trends set by a market in continuous change, and digital disruption is always around the corner… What is it? Here are some tips to avoid being caught unprepared for change – and learn how to take advantage of it!
The term digital disruption refers to the significant changes that technology and new trends continuously bring to the “traditional” market. Dealing with the constant evolution of business dynamics is inevitable – and often challenging… But with the right strategy, difficulties and unexpected events can turn into opportunities!
What really makes the difference is a good dose of proactivity… and a well-planned digital strategy!
1) How much does digital disruption impact your business or industry?
Your digital strategy should be designed to mitigate the damage caused by digital disruption, and then serve as a gateway to new (and profitable) opportunities.
“Ignoring” the issue and focusing only on dynamics outside the digital realm would make you more vulnerable to constantly evolving market trends!
2) How to Organize an Effective Digital Strategy?
To keep up in the digital universe, an adequate strategy is essential – and creating one from scratch can be a challenge. It’s a vast and ever-expanding field: what are the key elements of a digital strategy?
-
Online Presence
Business website (optimized for mobile), profiles on social platforms (Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn, …) and everything that can contribute to enhancing your reputation in the digital world: word-of-mouth, even in the digital world, never goes out of style!
-
SEO Optimization
Search Engine Optimization (SEO) is one of the fundamentals of the web: optimizing your content to ensure it can be found by search engines (Google, Yahoo, Bing, …) helps improve your ranking toward the top positions. Choosing the right keywords is the foundation of a modern digital strategy!
-
Tools
Accounting, CMS, email marketing, … identifying the right tools for your business means saving time and resources while maximizing effectiveness!
-
Analytic Reports
The statistics from our online channels provide valuable data: using analytics tools (some of which are free, like Google Analytics) is essential for any digital strategy process, helping to understand strengths and weaknesses and to develop strategies and tactics that can be implemented immediately.
3) What is the customer looking for?
Understanding what the consumer needs – and knowing how to provide it: the customer is looking for a solution to a problem, not just something to buy for no reason. Generate a need, offer a solution, satisfy the desire.
Effective content marketing (as we’ve discussed here!) is exactly what answers the potential buyer’s questions!
4) How is the competition moving?
Digital disruption affects everyone: monitoring competitors’ behaviors is essential because it allows us to calibrate our strategic actions and avoid being “out of the market.” Evaluating both the competitors’ actions on social platforms and the public response generated provides valuable insights for your business!
To keep up with the times and overcome the challenges of digital disruption, don’t get caught unprepared… As with any activity, consistent practice is necessary to achieve lasting results!
(And for any needs, just contact us at Luna!)
