We’ve studied it a bit for you, and today we’re ready to talk about this new feature! Finally, we have a good way to engage our audience: Facebook Canvas allows you to create interactive ads on mobile.

With Canvas, translated into Italian as “tele,” we enter an immersive experience: clicking on the content, which appears as a link with a preview and caption, opens the post in full screen, allowing us to immerse ourselves and navigate through videos and photos as if it were a webpage. All this with increased loading speed and in a much more engaging way, because we can interact with the multimedia content. Advertisers can use a mix of videos, static images, texts, and calls to action to create effective and innovative experiences on mobile and tell compelling stories about brands and products. Additionally, just a tap at the top left of the page takes you back to the Facebook timeline immediately.

Each Canvas can contain:
#A fixed header at the top with a maximum height and width of 66×882 pixels;
#Text up to 500 characters, with basic editing options;
#Button linking to the website;
#Carousel with up to 10 images, all of the same size and less than 1080×1920 pixels;
#Product space, up to 40, linked to the product catalog previously configured on the Facebook page;
#Videos with a minimum resolution of 720 pixels and a maximum duration of 2 minutes per Canvas.

The strength of Canvas is the photos: besides the static mode, two more engaging modes are offered to users. The first is the so-called “tap to expand,” which allows the image to fit the screen width and be zoomed in. The second involves tilting the device for panoramic viewing, allowing you to see parts of the image that go beyond the screen width by rotating the device left or right. In short, with Canvas, people can have fun moving through digital stories!

The only downside: Canvases might struggle to find a place in strategies not focused on mobile. The production cost of these formats is particularly high and excludes all connections from desktops. Yet many brands are already using them successfully. For example, the famous American fast-food chain Wendy’s created a very fun Canvas campaign, showing a cheeseburger, which, broken down into various layers, reveals its ingredients. Here’s how users are engaged: invited to scroll through photos and videos, they have to reassemble the sandwich layers. The average viewing time of the post was 65 seconds, and 2.9% of users were engaged until the end of the ad: excellent results!