Facebook is a social network that allows you to connect, communicate, share, and have fun, which is why it has become globally relevant in just a few years.
Because it allows people to learn and get informed about anything from the comfort of their home or on the go with a smartphone, it has become one of the best places to communicate and showcase your brand.
Facebook has always paid special attention to businesses, studying and implementing techniques to achieve various business goals. But how do you choose whether to base your strategy on a private profile or a public page?
# Profile
A profile is mainly intended for individuals, as it was designed for communication between users, sharing personal moments, and managing connections to pages of preferred brands or celebrities.
Besides not being functional for internet marketing, Facebook considers the creation of a private profile dedicated to a business a violation, so it could be shut down at any moment, causing you to lose established contacts.
# Page
The Fan Page is specifically structured for businesses. Why is it the best choice?
- It allows everyone to follow what you decide to publish by simply liking the page, without needing to send a request.
- These are public pages, so every time a user likes or comments on content, it automatically appears in the News Feed of their connections’ personal profiles. In addition to being viewed by the page’s fans, the content is also seen by their entire network of friends.
- It offers the possibility to promote content.
- It allows access to fan activity information.
- Thanks to Facebook Insights, it lets you know which content has been most successful and interactive, offering the opportunity to monitor progress, conversion statistics, and improve the strategy used.
To promote and make your business known to everyone, the right choice is the Fan Page!
