To find a job, but especially to promote your profession and expand your business network, LinkedIn is undoubtedly a social network to consider.

The first rule your profile must follow is to be visible; people need to be able to easily search for you.

A LinkedIn account consists of two profiles: the private one, visible only to registered users, and the public one. It’s the latter that needs work to improve its visibility so that people can find you by typing your name into a search engine, even if they are not registered LinkedIn users.

Here’s how to increase your profile’s visibility in searches:

# Keep Your Profile Updated

After registering on LinkedIn and filling out your profile with all the information, try searching for your name on a search engine and view your profile as an outsider. What information would you like to see? What do you think is relevant for those interested in your professional figure? If you find that you have included everything, then the profile is truly complete. Complete, yes, but the process to increase visibility is not over.

If your skills grow, experiences increase, or interests change, always remember to update all the information.

# Keywords

Just like for an SEO-friendly text, keywords help contacts find your public profile more easily. Make a list of words in your description that can be useful for your job and search for them on LinkedIn. This way, you can see your ranking and compare your profile with those who rank higher to get ideas for improving your presence.

# URL

Customize your URL so that you are easier to find and can remember it better.

# Private Profile

After people have searched for your profile on search engines, take advantage of this information and connect with them on LinkedIn when they are registered.

From there, they can access much more information, the topics you post about, articles of interest, the experiences you have completed, and especially the reviews of those who have worked and collaborated with you. Therefore, it is important to write references for your contacts and ask them to do the same for you, providing people with a more complete idea of your qualities and professional skills.