Pinterest, among all social media, is undoubtedly the one capable of keeping users glued to the screen for hours, as it doesn’t limit the content to just updates from followed boards or pinners but allows for continuous and potentially infinite scrolling of everything that interests you.
“Discover and save creative ideas” is the slogan that appears as soon as you access or register, and following its vision of what Pinterest should mean for users, it has provided a board with the top 100 pins of 2016 on its blog to inspire you to be more creative than ever.
Cooking, hobbies, travel, sports—what will be in vogue this year? Understanding trends can be very useful, both for people who want to know what will primarily capture everyone’s attention and for companies that can use this information to develop communication strategies aligned with interests to attract users.
The main categories we’ll see in the newsfeed this year are:
- Healthy Habits: Already a major interest, with light recipes, workout tutorials, new sports to try, and healthy ingredients to replace fatty ones, these will be integral parts of our boards.
- Outfits: The fashions and trends emerging for the new year will be highly present, offering tips and advice to users who love to follow them.
- Projects: New Year’s resolutions, hobbies to cultivate, crafts to do with your children—everything people can plan to do will be on their newsfeed.
- “Me” Time: Every year, many of us think we’ll dedicate more time to ourselves, but work, family, commitments, and unexpected events never allow it; Pinterest suggests some methods to carve out adequate space in your routine.
