Falper – Advertising

Falper is a historic Italian company specializing in the design and production of bathroom furniture. Founded in Bologna over 50 years ago by the creativity and entrepreneurial spirit of Guido Fallavena, it is now a prominent brand both nationally and internationally. Falper has successful stores and studios in Berlin, Paris, Frankfurt, Cortina d’Ampezzo, and Amsterdam, with several additional national and international openings in advanced planning stages.

Actions undertaken:

• Creation of a multilingual website
• Creation of advertising campaigns on Google’s search network through ads
• Creation and planning of social media content
• Strategy and development of email marketing for an important sector database
• Creation of social media advertising campaigns to increase engagement and the audience of the brand’s pages
• Public relations activities, reaching out to international magazines, online newspapers, influencers, and industry specialists