Falper – Social Media
Falper is a historic Italian company that produces design bathroom furniture. Founded in Bologna over 50 years ago by the creativity and entrepreneurial spirit of Guido Fallavena, it is now a prominent brand both nationally and internationally. Falper boasts successful stores and studios in Berlin, Paris, Frankfurt, Cortina d’Ampezzo, and Amsterdam, with numerous additional national and international openings in advanced planning stages.
Actions taken:
- Creation of a multi-language website
- Creation of advertising campaigns on Google’s search network through ads
- Creation and planning of social content
- Strategy and development of email marketing for an important sector-specific database
- Creation of social advertising campaigns to increase engagement and the audience of the brand’s pages
- Press office activities, contacting international magazines, online newspapers, influencers, and industry specialists
| Client | Falper |
|---|---|
| Service | Social Media |
| Sector | Design |
| Objectives | Increase qualified leads and enhance online visibility |
| Channels | Google, Facebook, Instagram, Industry Portals (Architonic – Archiproducts), Pinterest |
