Improving your search engine ranking means ensuring visibility over your competition: if you want a great love story between your content and Google, you can’t do without strong and engaging content marketing! How to achieve it? Discover it with us!

With truly effective content marketing, it will be the customer who searches for or “stumbles upon” your site – and in addition, you won’t just capture the attention of “one user among many,” but of your dream target audience. It will be the content that differentiates your strategies and, most importantly, improves your SEO ranking.

Here are the 7 rules to ensure that Google highlights your content:

#Answers

Google is the hardest user to convince because its job is to search for answers. The first step to attracting new visitors to your site is creating content that answers the most likely questions your customers have. An example? An article titled “How to create…”!

#Words

The right words really make a difference! You need to choose the best targeted keywords and optimize your site’s pages accordingly. Using the most appropriate keywords—the ones that internet users most often use in their searches—will ensure your site gets the best ranking and all the visibility it deserves!

#Lenght

70% of Google searches are “long tail”: in simple terms, users don’t just type one or two words when searching for something, they write full phrases—“the best thriller movies of the past” rather than just “thriller.” Don’t be afraid to write long titles: one-word enigmatic posts are incomprehensible and practically useless for Google… providing concrete material is a must!

#Bounce

Bounce rate is the metric that indicates how many pages a user opened on your site—Google uses it to estimate your site’s performance. A high bounce rate means that the user didn’t stay on the site long, just skimming through pages without paying attention to the content. To minimize bounce rate, it’s essential to engage with your readers, monitor the bounce frequency, and ensure it’s within an acceptable range based on the site’s goals.

#Link

The number of backlinks obviously helps a lot with SEO ranking: the more sites or platforms link to yours, the more traffic you generate—but it depends on the SEO reputation of those sites. If your content is interesting, well-crafted, and valuable, others will want to feature it on their platforms. The answer is always the same: content is everything.

#Share

To climb the ranks, it’s important to have interactions with social networks: the more an article is shared on social media, the better the SEO ranking—and, of course, what drives a user to share something is… the value of the content!

#Consistency

The consistency of content creation is important—yes, indeed! Google will show an article from two days ago over one from 2005. Frequently updating what you publish on your site makes a real difference!

The effectiveness of content marketing is measured in the field: to guarantee visibility and success for your business, it’s essential to navigate the web tools effectively. For any further questions or curiosities… contact us at Luna!