SEO News: Google’s apparent removal of URLs from search results could seriously impact how we approach search engine results… What’s changing? Find out with us!
We are now used to the classic display in the SERP (title – permalink – meta description) for our search queries on Google.
… But what if Google changes everything?
Yes, because if it’s true that Google is removing URLs – as the CognitiveSeo team seems to have noticed – industry professionals will have to deal with inevitable changes in organic search traffic. Complete removal is expected in a later phase: for now, the reference link to the site still appears at the top of the post, accompanied by the AMP icon, which is now much more prominent compared to previous displays.
The changes are currently limited to the Android operating system.
But is Google really removing URLs from search results? Not exactly: it’s more precisely a prioritization of AMP (Accelerated Mobile Pages) pages over “slower” content – and this operation seems more like an A/B test rather than a total removal of URLs from the SERP display.
AMP is a web protocol that speeds up mobile browsing through a more streamlined graphic layout. Designed to lighten data traffic, it was developed by Google and supported by many tech and media organizations.
SEO specialists have long been aware that Google prioritizes content formatted with AMP because it ensures universal accessibility, even for users without a fast connection: an AMP page can be up to 10 times lighter than one formatted in the traditional way!
But can Google really provide search results that are so accurate that there is no need to verify the source? For average users, it’s already quite difficult to distinguish true news from fabricated rumors, and removing sources could exacerbate the issue.
On the other hand, there are those who carefully develop phenomena like blogs such as “fattoquotidaino,” which take advantage of the lack of attention to fact-checking.
In the event that Google is able to filter results excellently, fake news could disappear from searches, making a significant impact on Facebook’s fact-checking initiatives.
At the moment, it’s impossible to draw conclusions about this operation: keep following us, and we’ll keep you updated on future developments!
