SMEs and the web have now become a permanent pair!
On Tuesday, February 21, Luna Partner held the “Artisans and the Web” workshop organized by Confartigianato Imprese of Bologna and Imola in collaboration with the Women Entrepreneurs Group. During the event, several key points were discussed on how to increase visibility and opportunities for small and medium-sized enterprises (SMEs).
Andrea Crispino, CEO of Luna Partner, and Laura Zanerini, consultant for internationalization and sole director at Laura Zanerini srls, spoke about the main internet marketing tools that can help increase business visibility and, specifically, how to use them effectively.
These are topics that SMEs can no longer afford to overlook and must address quickly to keep up.
The website was the key topic, as having one is now essential, but to make it grow, much more is needed. The first step is to check if your competitors have a business website and analyze it from different perspectives. This will provide valuable insights on how to improve your own!
At the foundation of everything lies the design of the website and its many components: it’s crucial to have clear objectives and ensure that the content aligns with the plans carefully thought out earlier.
If you’re interested in learning more, below you’ll find the slides from the two speakers:
Slide speech Andrea Crispino – LUNA PARTNER
Slide speech Laura Zanerini – ZANERINI LAURA SRLS
On March 23 at 6:30 PM – GEO-LOCATED ADS and TARGETED SEARCH,
On May 11 at 6:30 PM – SOCIAL MEDIA and RELATIONAL MARKETING.
To attend the next meeting, please send a reservation email indicating the event(s) of interest to:
Organizational Secretariat.
Mail: eventi@confartigianatobologna.it
Tel.: 051405812
