Social media marketing has revolutionized the very concept of business, providing new technological tools for companies and fostering the growth of eCommerce platforms. What will be the upcoming trends for 2017? Let’s explore them together!
The world is changing at the same speed as technological innovations, and the audience is becoming increasingly digital and demanding. Millennials—the “Generation Y” that grew up alongside technology—are now the primary decision-makers in purchases, as they represent the largest consumer group (as discussed in this article!). Business trends for 2017 will go hand in hand with these shifts.
The trends driving successful business in 2017 will focus on technological tools, the growth of eCommerce platforms, and much more…
#Technological Innovation
Technology is more important today than it has ever been. In 2017, the use of technology will be essential for any company to have a central role in the market and compete at high levels, especially for those businesses hesitant to dive into the digital world due to fears of getting lost or failing to stand out. Every company, startup, or small artisan business must have a strategic online presence… Content Management Systems (CMS) enable easy website management: a basic technical knowledge is enough to build an online business, but seeking expert assistance will certainly be more rewarding!
#Personal Branding
Personal branding is a key element for business growth. Promoting yourself in relation to competitors is crucial to ensure visibility and success for your products. The internet has opened the door to intense competition among professionals in any field, creating a sense of uniformity among rivals. What matters is finding new personal branding tools to help your business stand out.
#Millennial
Never think of Millennials as lazy kids who prefer staying home and working in their pajamas and slippers! On the contrary, they are dynamic thinkers, always looking for creative ways to do their job and continuously improve processes. Talented Millennials are a unique opportunity for businesses, offering success and revenue in return, shaking off the reputation of being conservative by following business trends and focusing on innovation not only in social media marketing but across all processes
#eCommerce
2017 will be the year of growth for online stores. One of the main advantages of e-business is related to shipping costs, and the trends for next year will focus on eCommerce. 58% of consumers are willing to add items to their cart to meet the threshold for free shipping; mCommerce and social commerce are on the rise, allowing secure purchases directly via smartphones (in the U.S., mobile payments generated $142 billion—source: Forrester).
#Business Intelligence Software
In 2017, Business Intelligence (BI) will be a valuable resource for SMEs. BI refers to a set of business procedures used to gather and analyze data and strategic information through dedicated software, turning fragmented data into valuable insights for business development. BI was historically used by large enterprises, but now, thanks to technological advances and the vast amounts of available data, small businesses can also take advantage of similar effective solutions!
#Video
2016 was the year of online video, with Facebook investing heavily in this powerful medium. In 2017, content generation will likely focus on solving customer problems, evolving from just social media marketing into direct customer care. In essence, leveraging video both to promote products and engage with the target audience could be the key to success next year…
These are the first glimpses of what promises to be an exciting and fast-paced year, filled with profound and radical innovations. In any case… it’s better to be prepared!
Happy New Year from the Luna team, always at your service!
