Here we are at the second part of this interesting study to take a closer look at user behaviors and interests on the most used social platforms in 2021.
In this article, we analyzed global digital marketing data 2021 in order to understand how much and how users were interacting on the major online platforms.
From this study, we know that time spent on social platforms is growing rapidly and that more and more users are using different search tools and platforms to search for information online and stay in touch with friends and family.
What are the most widely used platforms in 2021?
According to data from the 2021 Global Ranking, Facebook remains in first place, despite a decline in users, with 2.27 billion active users and 80 million business pages. In second place we find TikTok, initially populated only by teenagers, but lately also popular with a more adult target audience, which uses it as a source of information.
At this point there is Linkedin, the most important social for professional networking for business, which has 660 million users among companies and professionals. This is followed by Instagram at 500 million unique monthly users, Twitter with 500 million tweets posted per day, and Tumblr with 230 million monthly users.
The Clubhouse phenomenon
The beginning of this new year saw the arrival of a new entry among the most widely used social platforms in 2021: we are, of course, talking about Clubhouse, which now has two million users, including international stars. His distinguishing feature? An innovative format involving purely audio communication, the exclusivity of the iOS platform and the need for invitation to be a part of it. No wonder this combination has made it a topic on everyone’s lips in the recent period, right?
What does the future hold for us?
With more than half of the world’s population on social, platforms will focus their development on innovations to make it easier for people to communicate with each other and improve the content displayed based on users’ interests.
Authenticity and transparency are known to be key characteristics for building relationships.
If social media played a key role in building relationships between users and brands during the pandemic, the challenge for brands now is to maintain that loyalty as the world moves toward a new model of commerce.
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